As a small business, you will probably be faced with having limited resources to develop an online presence. However, you still have to be able to market your business well online to be able to keep up with the competition. Luckily, there are now many tools that make it easier for you to come up with effective content and design ideas. These tools permit you to analyze your audience so you can create a page tailored to target your key demographic. 
Google Analytics
Google Analytics has opened doors for business owners by giving them insight into potential customer’s habits and backgrounds. The map overlay feature on Google Analytics shows where users originate geographically. This geo data will enable you to tailor your messages to better fit the interests of those located in a specific area. In addition, you can learn the average time a user spends on your site, the bounce rate, and the percentage of new visits. This will give you a chance to develop pages that are receiving less traction. Implementing elements that work on your most successful pages to ones in need of improvement can help increase the success of your site.
You will also want to take a look at the traffic sources feature. This gives you an overview of the leading pages that direct users to your site. Equipped with this knowledge, you can better target these sites by providing them with more content since you know they generate leads. Analyze your site further by using Google’s AdWords. This will enable you to pinpoint which keywords are generating the most clicks. Make sure to implement keywords across your site and within your domain name in order to improve your SEO ranking.
In addition, the content overview page of Google Analytics can give you an idea of what information speaks to the interests of your target audience. You will have the chance to learn which pages appeal to consumers and how long they tend to absorb the information.
BuzzSumo
BuzzSumo is a great tool for giving you a glimpse at what type of content will work well on your site. It gives you a breakdown on how each piece of content is performing on social media. You can implement this tool in your digital marketing plan by conducting a search for your keywords and for your competitors. Doing so will give you an idea of which content has proven success. You can then develop work that is consistent with what you target audience desires. For example, use the tool to generate topic ideas. Enter keywords pertaining to your business to see the most successful content. You can then write original content that pertains to the same subjects.
GetResponse
GetResponse is a great tool to use when it comes to email marketing. As a small business, you want to consistently correspond with your audience. This tool allows you to automate emails while also giving you access to website analytics and autoresponders. The automation tools made available permit you to set up automatic time-based and action-based offers geared toward customer interests. You can also keep subscriber lists organized in order to conduct multiple email campaigns at once. For example you can have separate campaign lists based on whether an individual has made a purchase.
Pitchbox
One way to increase awareness for your brand is through influencer outreach. Gaining recognition from the biggest influencers in your industry can lead your site to spring to the top of search engines quickly. Pitchbox enables you to to find influencers in your niche. You can then write personalized messages to them requesting brand reviews or offering guest content. Pitchbox will automatically follow up with the prospects who haven’t responded. You can also track the performance of your outreach efforts and make adjustments when necessary.
Buffer
Buffer is a tool that will help any small business manage up to 25 social accounts. One interface will permit users to post across multiple platforms. The site will provide you with data on the latest trends so you can adjust your social media strategy based on analytics. Buffer also permits you to schedule posts each day. Another feature offered by Buffer tracks those who visit your site to learn their preferences and habits. This will give you a better idea of what type of content to publish and what time of day is optimal for gaining the most views. Buffer is also optimized for smartphones so you can update sites on the go.
Snappa
Often times it can be hard to find images to post on your website. Snappa makes the process easier by giving you the means to create graphics, ads and blogs without photoshop. This means you won’t have to hire as many graphic designers. The site provides template designs and also gives you the option of creating your own. It is designed for users to easily make infographics by simply adding your own statistics to images.
All of these tools will prove useful as you try to build a site that is relevant to your audience. You want users to become repeat visitors. Use your online platform as a means to promote your brand. Making use of the tools listed will help you administer content designed for your audience that allows you to gain more web traffic.
